Project L’atelier delle scale verso gli Emirati Arabi

co-financed under Tuscany POR FESR 2014-2020

The United Arab Emirates Stairs Atelier project gave New Living organisations an opportunity to create an international identity for its products. By developing promotional materials which were carefully curated to reach out to an international market looking to the future with elegance and attention to detail, New Living took the first step in establishing a solid base on which to build a sales network in the UAE market. The development of a web site in English brought the company's new international profile to life and a campaign that made careful use of adwords, social media and positioning forged further online links with the Arab Emirates.